These days, Jodi Sta. Maria is walking on sunshine. Warm fuzzies roll on to her favor; an unstoppable force that lets her glide like a kite on a clear blue sky. It’s an imagery that anyone can easily associate with her, especially now that she’s been giving audiences healthy doses of optimism as Maya in the hit daytime show, Be Careful With My Heart. “When people see me now, parang they see me as walking good vibes,” she says with a chuckle. If ever Mick Jagger and Keith Richards wrote ‘She’s a Rainbow’ with a particular girl in mind, it would probably be someone like Maya, and in extension, Jodi herself.
The story of Be Careful With My Heart is hardly new stuff: a provincial lass finds her way into the city to help her family and, after a series of happy accidents, ends up as a helper in the household of a rich businessman. Yet, it became 2012’s biggest television phenomenon, boasting ratings that rival top-ranking primetime soaps. The tandem of Jodi and Richard Yap, who fans fondly refer to as Sir Chief, his nickname in the show, has become its beating core. In that sudden tip of a hat, Jodi and Richard are now household names.
The show’s success has led to its transforming into massive franchise, spawning numerous fan pages and blogs (teeming with gif sets of memorable kilig scenes), soundtracks, mall shows, and even a world tour. Originally slated for a one season run when it premiered July last year, it is now extended until mid-2013. A film starring Jodi and Richard is also said to be in the works. But more than its skyrocket to fame, Be Careful has stood as a tent pole for feel-good television, a moral guidebook that kids and adults alike can check whenever they find themselves in sticky situations, just like in Maya’s [mis]adventures.
“Siyempre sa umpisa naman ng show ay mere entertainment lang; to entertain people,” Jodi explains. “But then habang tumagal, we all realized, hindi lang siya naging basta entertainment para sa mga kababayan natin kundi naging source din siya ng inspiration and reminder para sa nakararami. Naging instrument lang kaming mga actors, our directors, production staff, and yung mga crew. We work hand in hand para makapag-send out ng magandang mensahe sa mga tao.”
Jodi Sta. Maria cover story for Preview Magazine March 2013. Read the rest of the story on Zinio